1. Who is responsible for processing your data?

The party responsible for processing your personal data is Linghu International LTD. (hereinafter known as “Mi Fashion London”), with tax identification code 7975918106 and registered offices at 23 Berkeley Square, Greater, Mayfair, London, W1J 6HE United Kingdom.

Please be advised that the owner of our website domain www.mifashionlondon.com (hereinafter known as the “Website”) is Mi Fashion London.

Access to and/or use of the Website means you have been conferred the status of User (hereinafter known as the “User”), and implies acceptance, as of said access and/or use, of this Privacy Policy.

Users may contact Mi Fashion at the following e-mail address: info@mifashionlondon.com

2. Why is Mi Fashion authorised to process data?

Mi Fashion is authorised to process your data in order to provide its services, given the consent you provided when registering with the Website.

Mi Fashion takes your privacy and that of your personal data very seriously. Therefore, your personal information is kept securely and is processed with the utmost care.

This Privacy Policy controls the access to and use of the service (hereinafter known as the “Service”) that Mi Fashion providers for Users interested in the services and Contents housed on the website.

3.Why is your personal data processed by Mi Fashion?

The personal data collected by Mi Fashion  may be used for the following purposes:

a. The rendering of the services offered on the Website.

b. To send profiled Mi Fashion commercial communications on its services by letter, telephone, e-mail, SMS/MMS, push notifications or other equivalent means of electronic communication, provided the User has consented to the processing of his or her data for this purpose.

Furthermore, the User consents to the processing of his or her data to prepare profiles and for the segmentation of his or her data. Said processing may be for the purposes of analysis and statistics for information on the User traffic and use of the Website and to determine User tastes and preferences in order to send promotional information in line with their interests.

However, the User may revoke his or her consent in each commercial or advertising communication received, and at any time, by sending an e-mail to info@mifashionlondon.com or by post to Linghu International Ltd. at 23 Berkeley Square, Mayfair, London W1J 6HE, United Kingdom.

4. Veracity of the data provided by Users

The User guarantees that the personal data provided is truthful and is responsible for informing Mi Fashion of any changes to it. Under all circumstances, the User shall be responsible for the veracity of the data provided and Mi Fashion reserves the right to exclude any Users to have provided false data from the registered Services, regardless of any other action that may apply by law.

5. Storage of data

The personal data provided shall be kept by Mi Fashion in order to send information regarding company products, unless the User indicates his or her desire to not continue using the Mi Fashion services.

6. User rights regarding data

The User is entitled to (i) access his or her personal data and (ii) request the amendment of any imprecise data or, where applicable, request its (iii) deletion, (iv) request the limited processing of his or her data, (v) oppose the processing of his or her data and (vi) request its portability. Furthermore, the User may exercise his or her (vii) right to be forgotten.

The User may exercise all these rights at the e-mail address info@mifashionlondon.com, indicating the reason for the request and attaching a copy of his or her identity document to prevent others from gaining undue access to his or her personal data.

The User may also send his or her request by post to the following address:

Linghu International Ltd.,

23 Berkeley Square, Mayfair,

W1J 6HE, London (United kingdom).

Notwithstanding any other administrative appeal or legal action, the User shall be entitled to file a complaint with a Control Authority in particular in the Member State of his or her normal place of residence, place of work or place of the supposed infringement, should he or she believe that his or her personal data has been processed in a manner that is not pursuant to regulations and where the exercising of his or her rights has not been possible. The control authority with which the complaint is filed shall inform the claimant of the progress and results of the complaint.

7. Data security

Protecting the privacy and personal data of Users is very important to Mi Fashion. Therefore, Mi Fashion does everything it can to prevent your data being used inappropriately and allows access to it by authorised personnel only.

Mi Fashion maintains the security levels of personal data protection in accordance with applicable regulations and has established all the technical means available to avoid the loss, misuse, altering, unauthorised access and theft of the data that Users provided over the Website, notwithstanding the fact that internet security measures are not invulnerable.

Mi Fashion agrees to fulfil the duty of secrecy and confidentiality regarding the personal data in accordance with applicable law, and to process it security during any international assignment or transfer of data that may arise.

A password must be selected for web services requiring User registration. The User is responsible for maintaining the confidentiality of this password, and for all the activities performed during the session started with his or her user name and password. The User agrees to inform Mi Fashion as soon as possible of any unauthorised use of his or her User name and/or password or any other security fault. Mi Fashion shall not be responsible for any damage or loss arising due to a failure by the User to fulfil this obligation.

8. Changes

Mi Fashion reserves the right to review its Privacy Policy at any time deemed appropriate. Therefore, please check this Privacy Policy regularly to read its latest version. However, any changes made to this Privacy Policy shall be communicated to Users.

9. Links to websites

The Mi Fashion Website may contain links to websites of other companies and organisations.

Mi Fashion is not responsible for the way in which these company deal with protecting privacy and personal data and, therefore, we advise you read the clauses of the Privacy Policy of these websites not owned by Mi Fashion carefully, especially those regarding the use, processing and protection of personal data. The conditions these websites offer might not be the same as those offered by Mi Fashion.

10. Queries

Should you have any queries regarding this Privacy Policy or the processing of your data, please contact Mi Fashion by e-mail at the following address: info@mifashionlondon.com

11. Acceptance and Consent

The User declares to have been informed of the conditions regarding the protection of personal data, accepting and consenting to the processing thereof by Mi Fashion in the manner and for the purposes set forth in this Privacy Policy.